Clean Air Awareness Campaign

The Clean Air Awareness Campaign (CAAC), launched on March 1, 2024, in Darbhanga, Bihar, is an initiative by Jeevan Darshan Foundation (JDF) under the Center for Climate Change & Environment Protection (CCCEP), in association with the School of Environment and Sustainability (SOS). This campaign addresses the urgent issue of air pollution, focusing on raising awareness and empowering action for cleaner air and a healthier environment.

Why Air Pollution Matters

Air pollution has devastating effects on health and the environment:

  • Health Impact: Linked to respiratory and cardiovascular diseases, reducing life expectancy by up to 9 years.
  • Environmental Harm: Causes climate change, biodiversity loss, and ecosystem destruction.
  • Economic Loss: India loses over $28.8 billion annually due to air pollution.
  • Scale of the Problem:
    • India is home to 21 of the 30 most polluted cities in the world.
    • Over 140 million people breathe air exceeding safe limits by 10 times.

Why JDF Started CAAC

The Clean Air Awareness Campaign was initiated to tackle these pressing challenges:

  • Protect Public Health: Raise awareness about the health risks of air pollution and promote preventive measures.
  • Environment Preservation: Educate communities on reducing air pollution’s impact on ecosystems and climate.
  • Empower Communities: Provide knowledge and resources to foster local action for cleaner air.
  • Advocate Policy Change: Support stronger regulations for air quality and enforcement.
  • Promote Sustainable Living: Inspire long-term behavior change to ensure a healthier future.

How to Join CAAC

You can make a difference by joining the Clean Air Awareness Campaign:

  1. Register Online: Fill out the form on our website to participate.
  2. Volunteer: Share your skills in event planning, outreach, or communication.
  3. Spread Awareness: Use social media to amplify the message.
  4. Participate Locally: Join activities, workshops, or clean-up drives in your area.
  5. Organize Events: Launch CAAC initiatives in your city.

Join Us

We invite individuals, organizations, and stakeholders to collaborate in funding and supporting the campaign. Together, we can combat air pollution and build a healthier, sustainable future.

For more details, download the campaign information .

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